BOYCE :: MANGIN

........... US CONTACT..........

.......... MOUTH PHILOSOPHY

.......... CLIENTS SPINE PHILOSOPHY..........

............... GUT PHILOSOPHY

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US: Boyce::Mangin is Paula Mangin and Robert Boyce, two media directors from successful independent creative agencies who met at a buying shop and are trying to "re-humanize" media.

We function similer to a creative team, working with clients and/or agencies to develop strategies and plans, and bring in the best resources to help execute our vision as necessary.

We love what we do and are in business to do it for a small group of great clients whom we repect, who like and respects us back.

Robert Boyce Prior to starting Boyce::Mangin, Robert worked Citron Haligman Bedecarré (now AKQA) and Black Rocket, where he rose to media director running Yahoo! and Morgan Stanley Dean Witter Online. After leaving Black Rocket, Robert joined with Paula to open the San Francisco office of Palisades Media Group. It was during that period that a fire was lit, and they decided to go out on their own and open Boyce-Mangin. At Boyce::Mangin, Robert has run the Condé Nast, Bugaboo Strollers, Perricone MD, University of California Office of the President, Roku, and Sunrun Home (Solar) businesses. Paula Mangin Paula began her career at Allen & Dorward - Chiat/Day/Mojo where she rose from Media Secretary to Media Supervisor. Five years later she was recruited to BBDO to run the San Francisco media department as Associate Media Director. After three years, she joined Odiorne, Wilde, Narraway and Groome (OWNP) as Media Director/Copywriter, and within a few years was made a partner. While there she helped grow the office from a staff of 8 in San Francisco to a staff of 75, including the opening of an office in London. Her primary accounts included Electronic Arts/EA Sports, Teva Sandals and Mercedes Benz. Nine years later, she left to go to art school and freelance. It was one of her freelance clients, Palisades Media Group, who asked her to open the San Francisco office of Palisades media with Robert Boyce. The chemistry was immediate, and a year later Boyce::Mangin was born. From the outset of Boyce::Mangin, Paula has run the Dr. Martens business, and over the years ran accounts such as Keen, Lucky Brand Dungarees and Google.

CONTACT :

BOYCE::MANGIN

Paula: 415.606.4010
Robert: 415.730.6451

MOUTH PHILOSOPHY : In our opinion, one of the most effective media channels, if not the most effective, is "word-of-mouth". When someone you respect and trust tells you about the latest restaurant you must try, or where to snaq the beat old school sneakers, you go.

Our success has been driven primarily by "word of mouth". The relationships we have developed over the years, through doing great work with fellow agency colleagues, sales representatives and clients, has formed out client base. These friends change jobs, remember us, and either hire us or recommend us to others.

Not everyone will like what comes out of our mouths. But we will always be honest and true to our beliefs. You will never have to guess what is on our minds.

We will now shut our mouths. Sometimes it's best to let the work speak for itself.

CLIENTS :

SPINE PHILOSOPHY : Having a strong spine is critical to our integrity.

We stand up for our clients, and represent them in a strong, yet respectful manner at all times.

We stand up for our ideas, even if no one else does.

And we stand up for ourselves in dealing with the media, agencies and clients. If we don't respect ourselves, no one else will.

GUT PHILOSOPHY : The more research and technology has automated media selection, the more we feel that gut instincts yield the best ideas and the most successful strategies and plans.

Sure, we use research to help inform our thinking. But sometimes all of the data in the world is no substitute for what our gut tells us.

Using our gut can cause the gut to hurt, as often times these ideas are not easily rationlized, at least by traditional research. Which is why we keep Tums on hand.